As of Monday the 16th of August, Cycle Service Nordic will partner with smart wearable developer Ohmatex and distribute their unique cyclist training tool, GRASPOR, throughout the Nordic countries. For us at Cycle Service Nordic, this is another exciting addition to our #onestopshopping portfolio and suits our goal of offering our customers an attractive array of bicycle parts and accessories.
Originally developed to monitor the effect of exercises to maintain muscle strength and fitness amongst astronauts on the International Space Station, the system was previously only available to Danish cyclists. GRASPOR combines two technologies, Near InfraRed Spectroscopy and Electromyography, that are well-known from clinics and sports labs in a wearable device providing insight into muscle activation and oxygenation for cyclists on the road. These two parameters give cyclists an understanding of how stress on the muscle changes over the course of a workout or race. Basically, it lets the cyclist know how hard they are working in realtime.
Mads Hedegaard Dellgren, Brand Manager at Cycle Service Nordic:
“With GRASPOR in our portfolio we now have an exceptional product aimed at cyclists who focus on their training and want to take it to a higher level. Simple to use, with live scientific data and produced by a strong local company, Ohmatex, it is a new partnership we are very excited to share with our customers”
Jesper Vinkel, Commercial Manager at Ohmatex:
“Ohmatex is a specialist smart textile development company using its expertise in design and integration of microelectronics in textiles to build unique sensing platforms for wearables, amongst other things.
We designed and built the GRASPOR system from scratch and master every facet and every component in it. The distribution agreement with Cycle Service Nordic will allow us to continue focusing on optimizing the user experience and adding new features whilst ensuring greater access to the brand and ensuring top-quality customer service.”
About Ohmatex A/S
Since 2004 Ohmatex has designed and built innovative smart textile solutions that collect physiological data to help users make informed choices about their training and health. Their motto “know more, do better”, sums up our belief that everyone should have access to their own personal scientific data to help them unlock and realize their full potential. The partnership with Cycle Service Nordic is a natural step in increasing access to the GRASPOR brand.
About Cycle Service Nordic
Cycle Service Nordic operates in the entire Nordic region with local facilities and sales representatives in
Denmark, Norway, Sweden, and Finland. Being part of Accell Group, one of the European market leaders in the bicycle industry, Cycle Service Nordic has access to a global network within bicycle parts and accessories.
By offering a variety of products from well-established brands as well as new and innovative manufacturers and products like GRASPOR. Cycle Service Nordic can support Nordic bicycle shops to achieve success.
Our mission is to be the preferred supplier for all Nordic bicycle shops and offer a #OneStopShopping
solution with exceptional service.
Learn more at cycleservicenordic.com
Hashtag: #lovecycling #onestopshopping #cycleservicenordic
For more info
Please contact Mads Hedegaard Dellgren (firstname.lastname@example.org) at Cycle Service Nordic.