June 9th 2020 - Nevers, France: Nevers, France: LOOK is pleased to announce a new partnership with CYCLE SERVICE NORDIC for Denmark, extending their reach into core Scandinavian territories starting from July 2020.
The new partnership ensures distribution of pedals and cleats to Denmark, Norway, Sweden and Finland, demonstrating LOOK’s commitment to the Scandinavian region.
LOOK’s pedals include the Keo range, designed for road riding, and the X-TRACK range, designed for off-road use, including gravel riding.
The EXAKT power meter pedal and the GEO TREKKING (commuting and trekking pedal range), will also be distributed by CYCLE SERVICE NORDIC.
PEAKBIKE remains the partner for BIKES, FRAMES & COMPONENTS categories.
Sébastien Coué, LOOK Sales & Marketing Director:
“ LOOK is proud to be a true global brand with a reach and popularity that has been earned through a dedication to product innovation and excellence. This includes the Scandinavian territory, which has shown a growing appetite for LOOK products in recent years.
We welcome this new partnership with Cycle Service Nordic, a leading bike parts distribution specialist in Scandinavia. This partnership will allow LOOK to benefit from CSN's high quality service and dedicated support for their retailers.
The CSN team has continually demonstrated excellence and we are sure that this new partnership will benefit current and future retailers in Denmark, Finland, Norway and Sweden. Choosing CSN to distribute LOOK products confirms our commitment to retailers in those four countries."
“The bicycle pedal category is very important for a bicycle retailer. Therefore, a complete coverage of the product category is a crucial part of Cycle Service Nordic’s new strategy: we want to be able to offer retailers the best possible brands in each product category.
“For a long time, LOOK have led the way in road bike clipless pedals with Keo, and the presence of LOOK within the mountain bike category with X-TRACK also demonstrates their skill and dedication to great design and innovation, not only creating value for road riders, but across multiple segments of the market for clipless pedals.
“With production facilities as well as in-house product development in France, LOOK ensures the best possible quality with its products and can react quickly to ever-changing consumer trends. LOOK are the inventor of the clipless pedal and their knowledge combined with their dedicated approach to carbon development, innovation and design, makes them one of the most prestigious brands in the bicycle industry.
“By adding LOOK pedals to our portfolio in all Nordic markets, we can now be confident that we have the most comprehensive coverage of the bicycle pedals category.”
Cycle Service Nordic is a part of Accell Group, the European market leader in the bicycle industry, and has access to a large network within bike parts and accessories. By offering a variety of products including well established brands as well as new and innovative, Cycle Service Nordic can support your bicycle store to achieve success. With that in mind, it is their goal to tie the Nordic region together through local sales representatives and warehouses ensuring excellent service and fast delivery.
For more information about LOOK’s products, visit www.lookcycle.com.