At Cycle Service Nordic, we all come to work every day to provide our customers with the best bicycle parts and accessories on the market. Our customers deserve the best and that influences everything we do.

As a part of the Accell Group, which is one of the leading companies in the bicycle industry, we have access to one of the biggest P&A (Parts and Accessories) networks in the industry and to manufacturers across the world. If you are in the bicycle business, we support you to be successful by providing a diversified product portfolio from well-established brands to innovative newcomers on the P&A market. With that in mind, we aim to connect the entire Nordic region through our local representatives and warehouses for excellent service and fast delivery.

Cycle Service Nordic

Bo Bækkelund
General Manager


Our Business

  • Cycle Service Nordic offers brands and products at all price levels and segments mostly with various selectable alternatives.
    Our customers are professional bicycle dealers, bicycle manufacturers and wholesale dealers. Hence, we have no sales to end consumers.

    Our mission is to be the leading supplier for all Nordic bicycle shops and offer a One-Stop-Shopping solution with exceptional service.


Where We Operate




Our History

  • Cycle Service Nordic was founded in 1985 under the name “Dan Agentur” by Svend Møller and Ulla Pedersen. At that time, Dan Agentur was a mere sales agency company. In the 1990s, its collaboration with SRAM intensified however and it became the foundation of the company. In 2009, Dan Agentur gradually started to enter the Swedish market and in 2011, the company took over the distribution and service management of SRAM in the other Nordic countries. In order to suit this new regional approach, the name Dan Agentur was changed to Cycle Service Nordic. Several new brands were added and the company expanded continuously.

  • In 2015, Cycle Service Nordic was acquired by the Accell Group, which is one of the major players in the global bicycle industry. Accell is the European market leader in e-bikes, and well known for brands such as Batavus, Haibike, Koga, Lapierre and others. Additional P&A companies were added to the Accell Group over the years and Cycle Service Nordic is now one of five Accell P&A companies, which make up the centralized P&A organization “Accell Bike Parts”. This setup also includes Wiener Bike Parts in Germany, Juncker Bike Parts in the Netherlands, Comet in Spain and Raleigh in England. These five companies cover the entire European market.

  • During the last five years, the brand portfolio of Cycle Service Nordics has grown strategically to offer its customers a broad assortment. Major brands such as Muc-Off, Fi'zi:k, Crankbrothers, Michelin, Schwalbe, MET and LOOK have been added. Furthermore, XLC, which is the exclusive brand for bicycle parts and accessories of Accell, is developing rapidly and now offers approx. 3,500 item numbers in the mid to high-quality segment at competitive prices.

  • Cycle Service Nordic aims to be the leading supplier in the Nordic region with a one-stop shopping solution for bicycle parts and accessories. In order to achieve the vision more local strategies will be implemented in alignment with the strategy of the Accell Group: “Lead global, Win local”.