Dan Agentur

Cycle Service Nordic was founded in 1985 under the name Dan Agentur by Svend Møller and Ulla Pedersen. At that time, Dan Agentur was a mere sales agency company. In the 1990s, its collaboration with SRAM intensified and it became the foundation of the company.

In 2009, Dan Agentur gradually started to enter the Swedish market and in 2011, the company took over the distribution and service management of SRAM in the other Nordic countries.


Cycle Service Nordic

In order to suit this new regional approach, the name Dan Agentur was changed to Cycle Service Nordic. Several new brands were added and the company expanded continuously.


Accell Group

In 2015, Cycle Service Nordic was acquired by the Accell Group, which is one of the major players in the global bicycle industry.

During the last couple of years, the brand portfolio of Cycle Service Nordic has increased strategically to offer its customers a broad assortment. Major brands such as Muc-Off, Fi'zi:k, Crankbrothers, Michelin, Schwalbe, MET and LOOK have been added. Furthermore, XLC, which is the exclusive brand for bicycle parts and accessories of Accell, is developing rapidly and now offers approx. 3,500 item numbers in the mid to high-quality segment at competitive prices. 

Read more about Accell Group here:

"Cycling Moves the World Forward"

Cycle Service Nordic today

Cycle Service Nordic employ approx. 100 permanent employees distributed among the offices in Denmark, Norway, Sweden and Finland.
We are offering brands and products at all price levels and for all segments mostly with the possibility of choosing among alternative products.
Our customers are professional bicycle dealers, bicycle manufacturers, and wholesale dealers. Consequently, we have no sales to end consumers.

Read more about our purpose and values here.


Cycle Service Nordic ApS
Emil Neckelmanns Vej 6
DK-5220 Odense SØ
Tel. +45 6599 2411

Cycle Service Nordic AB
Honungsgatan 23
SE-43248 Varberg
Tel. +46 340 20 62 41

Cycle Service Nordic AS
Skuiveien 41
NO-1339 Vøyenenga
Tel. +47 6715 1060

Cycle Service Nordic OY
Tietohallinnonkatu 17
FI-33840 Tampere
Tel. +358 10 271 3444

Warehouse and head office, Odense, Denmark