JLAGUNA BEACH, CA – Applying decades of experience optimizing the shoe-pedal interface, Crankbrothers is introducing its first range of mountain bike footwear for both clip-in and flat pedals. The Mallet and Mallet E clip-in shoes and Stamp flat shoe apply the innovative Match System to provide optimized engagement for clip-in and flat pedal riders.
Crankbrothers entered the footwear category to solve common inconsistencies in the cleat box that cause frustration to riders. Its debut range is focused on the downhill, enduro, all-mountain and trail side of mountain biking with the Stamp and Mallet evoking a skate shoe inspired look and the Mallet E sporting adventure style. The outsoles are optimized for Crankbrothers pedals, though they are designed to work flawlessly with any mountain bike pedal system.
Gaspare Licata, Crankbrothers CEO:
“We have spent many years finding innovative ways to optimize the shoe-pedal interface focusing on the pedal system, but we were missing control over the shoe, which created interference issues with the pedals. We saw riders cutting the cleat box in order to properly engage with the pedal and lengthening the cleat track to allow for more cleat placement options. We’ve been working obsessively in the space of less than 1 mm to develop the right cleat depth to improve clipping in and out. We constantly look for opportunities to challenge the status quo and improve the riding experience.”
Since 1997, Crankbrothers has grown to have a global presence with distribution in 50 countries and offices in California, Utah, Italy, and Taiwan. Tested and proven by the world’s best athletes in the most demanding conditions, Crankbrothers products deliver superior function through disruptive design.”
Cycle Service Nordic
Cycle Service Nordic is a part of Accell Group, the European market leader in the bicycle industry, and has access to a large network within bike parts and accessories. By offering a variety of products including well established brands as well as new and innovative, Cycle Service Nordic can support your bicycle store to achieve success. With that in mind, it is their goal to tie the Nordic region together through local sales representatives and warehouses ensuring excellent service and fast delivery.
For more information about Crankbrother's products, visit www.crankbrothers.com.