Purepower sports nutrition to enter co-operation with Cycle Service Nordic as of February 1, 2019

It is with great pleasure that Purepower and Cycle Service Nordic can announce that a distribution agreement has been made regarding the distribution of Purepower's products for bicycle dealers and sports chains throughout the Nordic region. It is the expectation of both parties that a reasonable market share can be achived within a relatively short time and thus meet the increasing demand in the Nordic region for approved quality products.

Peter Toft, Managing Director Purepower: “The agreement has been made after both parties assessing that there are great brand synergies in a collaboration. The quality products of Purepower and the well-developed distribution channel of Cycle Service Nordic make up a strong partner for sports nutrition hungry customers throughout the Nordic region. Cycle Service Nordic is the perfect partner for Purepower as we can concentrate on what we do best which is developing tasty and effective sports nutrition products.”

Jannie Thomsen, Product & Marketing Manager Cycle Service Nordic: “The market for sports nutrition is highly influenced by foreign and overseas brands trying to enter the market with products that are not approved in the EU. With this collaboration we can ensure our customers and end users that the products are approved by and under the supervision of the Danish Veterinary and Food Administration in Denmark. We also see it as a great advantage to have a Danish manufacturer of sports nutrition in our portfolio as Danish products have a good reputation in the Nordic region. We are looking forward to building up the brand in the Nordic region in co-operation with Purepower and ensuring the foundation for a long-term co-operation.”

More on Purepower: Purepower is a Danish brand in sports nutrition with a special focus on endurance. Purepower was founded by Thomas Mortensen, a former amateur national team triathlete, who contacted Peter Toft at Toft Care for a collaboration. Toft Care is one of the leading companies within nutrition for the public health sector in Denmark. The two sat down and discovered great potential in connecting Thomas Mortensen's knowledge about the sport with Peter Toft's knowledge about nutrition. Thus, Purepower was born. Purepower has over the last couple of years experienced a huge demand for their products as endurance sports are growing rapidly. This is especially the case for cycling, triathlon, running and MTB. Purepower also has the ambition to become an international brand and therefore the cooperation with Cycle Service Nordic is a natural step.

More on Cycle Service Nordic: Cycle Service Nordic ApS is a Nordic distributor of bicycle components from SRAM, the Nordic SRAM Technical Support Centre and part of Accell Group. Under the SRAM umbrella you will also find brands as ZIPP, ROCKSHOX, AVID, TRUVATIV and QUARQ. Accell Group is one of the leading companies in the world within sales of bicycles, bicycle parts, bicycle accessories and fitness equipment. Accell Group employs approx. 2,800 employees. The head office is located in Heerenveen in the Netherlands. Cycle Service Nordic is represented with offices in Denmark, Norway and Finland. Cycle Service Nordic's customers are professional bicycle dealers, bicycle manufacturers and wholesale dealers.

For more information, please send an email to: info@cycleservicenordic.com or info@purepower.dk