Dan Agentur Becomes Cycle Service Nordic

Cycle Service Nordic was founded in 1985 under the name Dan Agentur. At that time, Dan Agentur was a mere sales agency company. In the 1990s, its collaboration with SRAM intensified and it became the foundation of the company.

In 2009, Dan Agentur gradually started to enter the Swedish market and in 2011, the company took over the distribution and service management of SRAM in the other Nordic countries.

To suit this new regional approach, the name Dan Agentur was changed to Cycle Service Nordic. Several new brands were added and the company expanded continuously.

Accell Group

In 2015, Cycle Service Nordic was acquired by Accell Group. Accell Group makes bicycles, bicycle parts and accessories and is the European market leader in e-bikes and second largest in bicycle parts and accessories.

Well-known bicycle brands in the portfolio include Haibike, Winora, Ghost, Batavus, Koga, Lapierre, Raleigh, Tunturi, Sparta, Babboe and Carqon. 

Read more about Accell Group at: https://www.accell-group.com/en

Cycle Service Nordic Today

Cycle Service Nordic employ approx. 100 permanent employees distributed among our offices in Denmark, Norway, Sweden and Finland.

We are offering brands and products at all price levels and for all segments with the possibility of choosing among alternative products.

During the last couple of years, the brand portfolio of Cycle Service Nordic has increased strategically to offer a broad assortment. Major brands such as Muc-Off, Fi'zi:k, Crankbrothers, Michelin, Schwalbe, MET and LOOK have been added including the brand XLC, which is an exclusive Accell Group brand. XLC now offers approx. 2,500 item numbers in the mid to high-quality segment at competitive prices. 

Recently, we have integrated Accell Group bicycle brands in our portfolio which we are offering to selected dealers in specific Nordic regions.

Our customers are professional bicycle dealers, bicycle manufacturers, and wholesale dealers. Consequently, we have no sales to end consumers.